SINGAPORE, Nov 14 (Reuters) - China lies at the heart of global expansion plans for many of the world's biggest sports organizations. But whether it's the search for a new superstar or selling caps to 1.3 billion people, most find cracking the Chinese market a whole new ball game. Among the heavy hitters of North American sport, only the National Basketball Association seems to be a slam-dunk with Chinese fans so far, thanks in no small part to Shanghai-born Yao Ming's success with the Houston Rockets. ...
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